TaglineGuru tiene una lista de los 100 slogans de mayor influencia desde 1948. Los 10 primeros:
- Got milk? (1993) de California Milk Processor Board
- Don’t leave home without it. (1975) de American Express
- Just do it. (1988) de Nike
- Where’s the beef? (1984) de Wendy’s
- You’re in good hands with Allstate. (1956) de Allstate Insurance
- Think different. (1998) de Apple Computer
- We try harder. (1962) de Avis
- Tastes great, less filling. (1974) de Miller Lite
- Melts in your mouth, not in your hands. (1954) de M&M Candies
- Takes a licking and keeps on ticking. (1956) de Timex